{"title":"BLACK FRIDAY: Baby","description":"\u003cp\u003eMinimum 15% off everything for baby this BLACK FRIDAY, with even bigger savings on selected favourites while stock lasts. Danish design since 1972, made to grow with your child.\u003c\/p\u003e","products":[{"product_id":"fb02-junior-bed-cream","title":"Junior Bed, 150x70 cm, Cream","description":"\u003cp\u003eJunior Bed – FLEXA NOVA \u003cbr\u003e\u003cbr\u003eLet your child sleep soundly in this junior bed with soft, rounded edges. The bed has a headboard and a footboard and is otherwise held in a simple design to create that calm sanctuary for easy sleep and rest in your child’s bedroom. \u003cbr\u003e\u003cbr\u003eSmall thoughtful details, such as the fine joinery and the legs’ continuing curve, make this junior bed stand out as a friendly and well-proportioned piece of furniture. The bed easily matches other design objects, colourful toys, and fine display items you keep in your nursery and the rest of your home. \u003cbr\u003e\u003cbr\u003eThe junior bed is made from wood and part of the FLEXA NOVA collection - a range of adaptable children's furniture designed by award-winning designer Charlotte Høncke. \u003cbr\u003e\u003cbr\u003eMattress is bought separately.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":47418608353611,"sku":"80-39101-102","price":314.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Junior_Bed_150x70_cm_Cream_FLEXA_flexa-com.myshopify.com_fb02-junior-bed-cream_ACTIVE_flexa-com.myshopify.com-e450bd8021.webp?v=1779778735"},{"product_id":"junior-mattress-cream","title":"Junior Mattress, 70x150 cm","description":"\u003cp\u003eThis junior mattress provides good support for your child’s entire body, no matter which sleeping position your little one prefers.   \u003c\/p\u003e\n\n\u003cp\u003eThe mattress has a two-layered, top-quality foam core to provide your child with a safe and comfortable sleeping climate. The outer cover is made from 100% cotton and is easy to remove and machine-washable. Underneath the outer cover, you find a breathable, waterproof mattress protector that can be zipped on and off quiet as easily.  \u003c\/p\u003e\n\n\u003cp\u003eAll is OEKO-TEX® STANDARD 100 certified – your guarantee that this mattress has been thoroughly tested and found completely free of harmful substances.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":47418609140043,"sku":"83-10548","price":89.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Junior_Mattress_70x150_cm_ACTIVE_flexa-com.myshopify.com-ea37fb5f59.webp?v=1779776126"},{"product_id":"mattress-extension-piece-cream","title":"Mattress Extension Piece, 70x30 cm","description":"\u003cp\u003eAdd this mattress extender to your child’s FLEXA Baby Mattress (sold separately) and you get a junior sized mattress. \n\u003cbr\u003e \n\u003cbr\u003e This mattress extension piece has a two-layered, top-quality foam core and a removable cover made from 100% cotton. Just like your child’s existing baby mattress, this extension piece features a breathable, waterproof mattress protector that you can easily zip on and off. \n\u003cbr\u003e \n\u003cbr\u003e All is OEKO-TEX® STANDARD 100 certified – your guarantee that this mattress extension piece has been thoroughly tested and found completely free of harmful substances.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":47418609271115,"sku":"83-10549","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Mattress_Extension_Piece_70x30_cm_ACTIVE_flexa-com.myshopify.com-ec357d9d25.webp?v=1779776140"},{"product_id":"fb03-changing-table-cream","title":"Changing Table, 73.2x80 cm, Cream","description":"\u003cp\u003eChanging Table – FLEXA NOVA\u003c\/p\u003e\n\u003cp\u003eThis changing table makes room for all those precious moments of cuddling and changing your baby.\u003c\/p\u003e\n\u003cp\u003eThanks to the large changing surface, you can easily keep both your child’s changing mat and essentials, such as diapers, baby wipes, and clothes, within easy reach. Right below the changing topper, you find a spacious cupboard with height-adjustable shelf and handy, push-to-open doors.\u003c\/p\u003e\n\u003cp\u003eWhen the nappy-changing days are over, you can replace the changing topper with the included plain top and use this piece of furniture as a cupboard anywhere in your home.\u003c\/p\u003e\n\u003cp\u003eWith its slender and soft lines, this changing table matches the FLEXA NOVA collection of adaptable kids’ furniture – all designed by the award-winning Danish designer Charlotte Høncke. This product is made of FSC-certified and other controlled materials. \"\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":47418624377163,"sku":"81-40701-102","price":594.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/81-40701-102_01-2baff9355e.webp?v=1778240010"},{"product_id":"safety-rail-for-baby-bed-cream","title":"Safety rail for Baby Bed NOVA, 120x70 cm, Cream","description":"\u003cp\u003eOur baby cot is designed to follow your child from birth to toddlerhood – and beyond. This way, you won’t have to transition your child to a new bed, and your little one can enjoy the comfort of sleeping in their familiar bed many years ahead.\u003c\/p\u003e\n\u003cp\u003eThree different settings make this cot bed a long-lasting solution:\u003c\/p\u003e\n\u003cp\u003eIn the first months of your baby's life, you can raise the base to keep your child close to you and to ease the way you lift your child in and out of bed. \u003c\/p\u003e\n\u003cp\u003eOnce your baby can sit on their own, you can lower the base to give your toddler the freedom to move around and then you can buy this safety rail to ensure more safety to the bed if needed.\u003c\/p\u003e\n\u003cp\u003eThe moment your toddler starts to crawl out of bed on their own, you can remove the front rail section.\u003c\/p\u003e\n\u003c!----\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":50225356964171,"sku":"80-39804-102","price":58.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/80-39804-102_01_12bcacbd-fa5c-41aa-bd42-f3e15cb018c2-a8c7e7ae55.webp?v=1778241993"},{"product_id":"baby-bed-140x70-oak-clearlacq-base-in-2-positions","title":"Baby Bed, 140x70 cm, Oak","description":"\u003cp\u003eBaby Cot \u003cbr\u003e\u003cbr\u003eFLEXA NOVA \u003cbr\u003e\u003cbr\u003eThis baby cot is designed to follow your child from birth to toddlerhood – and beyond. 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